This type of scam tries to get the victim to purchase "penny" stocks as it usually advertises that it is a good investment choice and that you will be able to make huge profit on this investment. The trick of this scam is that it is built like a pyramid and that the people will continue to purchase the stock as they see the increase in the share value, but once the person at the top sees that the price has reached it's peak then it will finally sell off all its share at the current share value and all the people that had invested in the stock will suffer massive losses. The easiest way to avoid these scams is to check with professionals if the stock is from a reputable source.
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